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Internet marketing, also referred to as i-marketing, web marketing,
online marketing, or eMarketing, is the marketing of products or services over the
Internet.
The Internet has brought many unique benefits to marketing, one of which being lower costs for
the distribution of information and media to a global audience. The interactive nature of Internet
marketing, both in terms of providing instant response and eliciting responses, is a unique quality
of the medium. Internet marketing is sometimes considered to have a broader scope because it not
only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet
marketing also includes management of digital customer data and electronic customer relationship
management (ECRM) systems.
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Internet marketing ties together creative and technical aspects of the Internet, including
design, development, advertising, and sale.
Internet marketing also refers to the placement of media along different stages of the
customer engagement cycle through
search engine marketing (SEM),
search engine optimization
(SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with
comScore published an initial estimate to
quantify the user data collected by large Internet-based companies. Counting four types of
interactions with company websites in addition to the hits from advertisements served from
advertising networks, the authors found the potential for collecting data upward of 2,500 times
on average per user per month.[1]
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